Bangalore Mirror

During this trip to Bangalore, I spotted this new daily, Bangalore Mirror. This is a tabloid style daily, typically with 48 pages of color printed content. Looks like Bennett, Coleman & Co, which owns the Times Group of newspapers, has bought Vijay Times recently and morphed it into this daily. The invitation prices of Rs. 1 is very attractive.

The sections of the newspaper are tailored to urban life. For example, there are more details about Fashion, Sports, TV, Movies, Food, etc. than the actual news coverage. Most of the news is city centric too, sweeping aside the national and international news to smaller sections in inner pages.

If you want to know what is happening in the world, this is not the newspaper. What I mean to say is don’t replace your regular daily with this. But if you have an hour to kill at a busstop, movie theater or even at home, this is a good read.

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